Good results come from photos that are light in background and have good contrast
of light and dark, but not large areas of dark space. Photos by professionals
are preferred. For exteriors, cloudy skies are better than pure blue skies.
For interiors, light walls are better than dark walls. Include people-- show
off your inn's atmosphere. A view from a window may be as dynamic as the living
room fireplace.
(The above tips are courtesy of Jo Ann Bell, Co-Executive Director of the Professional
Association of Innkeepers International.)