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Subject: innkeeping: Advertising questions
Date: Wed, 29 May 96 13:06:04 +0100
From: JMBell <jmbpaii@silcom.com>
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DARRELL WROTE; WINGATE MANOR THEN RESPONDED:
> 
> We at "1874 Stonehouse on Mulberry Hill", a small B&B in the Flint Hills of
> Kansas, would be interested in the experience of others regarding responses
> to ads placed in suburban newspapers or sponsorship of programs on local
> (regional) National Public Radio stations.
> 
> With respect to suburban (weekly) newspapers, if you have tried them:
>         How do you determine what the response is?
>         What size ad gets the best respnse?
>         How frequently should the ad be ru n
>         Are they worth the money in the short run?  In the long run?
> 
> With respect to NPR, if you have tried this route:
>         How do you determine what the response is?
>         How long should the program be sponsored?
>         Is it worth the money in the short run?  In the long run?
> 
> Thanks in advance.
> 
>         Darrell

At Wingate Manor, a b&b on Maryland's Eastern Shore, we didn't do small 
suburban newspapers, but we did do organizational newsletters for 
3,000-4,000 person organizations. Is that similar? I think so, but not 
sure. Anyway, those ads are usually VERY inexpensive, and they pulled 
very sell. We were marketing to a very specific market niche (birders) 
and advertised in local and regional birding newsletters. We also got a 
couple of free lance birding writers to come to the b&b (comp'd) with 
the agreement that they would write for the newsletters about the b&b. 
That brought lots of business, also.