No Subject

[JMBell <jmb@paii.org>]

From: steve demarest <steve@friday-harbor.com>
To: "innkeeping@innsite.com" <innkeeping@innsite.com>
Subject: guest source


It has been six years since we opened our inn, and August was far and
away our best month ever!  Our guest sources over the last 150
reservations:

34%	 local B&B Association brochure and hotline
24%  world wide web (home page + on line guides)
19%  print guide books (Mobil, Fodors, Best Places, etc)
14%  guest returns and walk ins
 9%  other

(note: our local B&B group has 14 members.  we print 150,000 brochures
annually and our hotline fields 90+ calls daily in season.  email me
directly if you want a copy of our group marketing plan to see how we
can afford this  mailto:association@friday-harbor.com )

For 1998 we are discontinuing all paid print advertising, with the
exception of group marketing.

I commend all to read the PKF Consulting study commissioned by PAII
which shows the impact of web marketing.  Also, to read the article in
this month's issue of Bed & Breakfast Magazine detailing the results of
an in depth survey of innkeepers on line.

Is the web working as well for you?

-- 
<:><><><><><><><><><><><><><><><><><><><><><><><><><><><:>
Steve Demarest 
Fridayís Historical Inn  
<:>	http://friday-harbor.com
<:>   	mailto:reservations@friday-harbor.com
P O Box 2023 / Friday Harbor / Washington / 98250
Information:  (800) 352-2632  fax: (360) 378-2881	
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